The challenge. Ninety per cent of orders arrived through Facebook comments and Messenger. Staff typed addresses into courier portals by hand, stock counts drifted and nobody knew which ads actually sold anything.
What we did. Over ten weeks we designed a mobile-first store, migrated 1,400 products, integrated online payments and COD, connected courier APIs for one-click booking and synced inventory with the shop POS. GA4, Meta Conversions API and server-side tagging gave the marketing team clean attribution for the first time.
The result. Within 90 days, mobile conversion rose 2.4×, order handling time fell by 61% and return on ad spend improved from 2.1 to 4.6. The client’s own team now launches collections without developer help.